Most of you are aware of the novelty of video sharing sites like YouTube, Google Video, and Metacafe. Some of you are even embedding and linking to videos you find on these sites, but are you really leveraging the power of web-based video on your WordPress-powered blog, or are you just promoting someone else’s idea?
In this series you’ll learn the benefits of creating and posting your own videos. You’ll also learn of some great WordPress-specific tools that will make it easier, especially when using WordPress. Best of all, the video tools listed are completely free. There’s absolutely no reason for you to pay for any WordPress themes, software, or plugins in order to leverage the power of video. Let’s get started.
Why display video on your site?
Marketing
- Video easily becomes “viral” and can continue to drive traffic to your site well after it’s original posting date.
- For products that are distinguished by motion or sound; prospects can see and hear the benefits.
- For products that are complicated to explain or need to be demonstrated; you can be sure your message is getting through completely and accurately.
- For big-ticket and prestige items; a video says “you are important”.
- When you want to show prospects how you perform a service or manufacture a product, to demonstrate quality, precision, etc.
- When you have great testimonials or expert endorsements to share
Should YOU Display Video on Your Website?
If you fall into any of the following categories, you should certainly be using video on your website.
- You have a product or service to sell.
- You have tutorials or “how-tos” to share with your readers.
- You’re an independent film maker.
- You want to promote an idea or ideal that you feel the world needs to see.
Stay tuned for part two of this series to learn about free WordPress video tools and resources to help you produce and display your own video.
See Part Two Here
Photo By: cogdogblog
43 Comments
I agree 100% that video is incredibly powerful in helping blog owners to capture the attention of their readers! Additionally, creating videos and posting them to the top video sharing sites can dramatically improve search engine visibility and help drive more traffic to your site! There are tons of free plugins for WordPress that make posting videos super-easy!! And a really great resource for people looking to get started with online video is called Make Internet TV … very nicely done and easy to follow.
Ben Cope’s last blog post..Take Your Video Blog To a Whole New Level With the Video Blog Dream Theme!
Thanks for the link, I’m sure WPM readers will find it useful. It looks like a great resource, and step by step introduction.
I’m looking forward to part two of this series. We are just on the cusp of a new version of blogging and video will play a large part in it. All the information that can be gathered on how to use video, and use it easily will be greatly appreciated. Thank you for taking on this task.
Thanks for you comment Margie. Part two will be posted within the next several days.
Video is THE FUTURE of the blogging. I think that anyone who doesn’t start usingit is going to find themselves left behind. Thanks for writing on the subject because most people don’t understand how easy it is to add video to their online presence
Thanks for you comment Margie. Part two will be posted within the next several days.
malatya’s last blog post..Important Issues Still Unresolved in Malatya Massacre
Hey there,
I agree that video on your site is important. MOst people these days online have the attention span of a chimpanzee, so being able to deliver your message quickly and effeciantly is important. PLus there is a new website ( that I have started ) about online TV in general http:www.compareonlinetv.com – cna you please let me know what you think fo the site?
Cheers,
Timbor.
hi, if you’re into the video thing, then a look at
http://www.stompernet.net/stompervision/ they’re giving away really good info about video production.
the directors commentary version vid is excellent.
cheers.
Tony.
hey!
somebody can give me link at part 2?
MoviesGuy’s last blog post..Romy and Michele’s High School Reunion
Oh! cool I find pleasant with your post. Tony, you have send a nice link http://www.stompernet.net/stompervision/ This is what I was expecting. sharing sites like YouTube is fabulous. This helped more good.
Hi, great post. I been looking in to put some videos on my blog. than you for this great info.
Thanks jones94,
When you do, please feel free to post a link here so others may see how you did it:)
This is some excellent info and something that I’m totally going to be getting into. I have some installation type video’s that I need to get out there so will be definitely taking an interest in this.
Basement Guys last blog post..Basement Flooring: Form and Patterns
hey, thanks for this write up. we’re just venturing into the world of video production and attempting to make a (hopefully)funny viral type thing that will shortly be hosted on the page I’ve linked to here. we hope to have it up by end Aug 08 so anyone reading this comment after that should be able to pop on over and check it out.
how funny it will ultimately end up is always debatable of course, but I can guarantee one thing, the girl presenting it will be HOT, worth looking just for that.
thanks again and to the previous commenters for their tips and resources also.
hasta luego from Ibiza
Video blogging is the way to go. I guess if ones gets accusomed to the whole video producing angle then blogging with video or vlogging can be much easier. Is vlogging the way to go?
Joshs last blog post..Music and Mp3
Hey Wordpress Modder, thanks for the tips I wasn’t sure if you could put videos in posts or not. I actually just installed Wordpress (for the first time) to create a finance/credit card blog this afternoon. These tips will help tremendously, I’ve already bookmarked you’re post – I’ll have to come back here and use them once I get the hang of things with Wordpress.
Thanks again…
@Ryan,
Ah, you’re so welcome, I’m glad I could help! Feel free to contact me if you need any further assistance;)
@ Josh,
Yep, videoblogging is a great technique for sure;)
Video is a perfect way to get your point across in a blog post or web page.
A picture is worth a 1,000 words. So obviously a video must be worth a lot more then that.
Video is a great way to get your point across in a blog post or web page. Everyone should be doing video by now.
Among, YouTube, Google Video, and Metacafe my loving is YOUTUBE. Its just cool for all….! I have some installation type video’s that I need to get out there so will be definitely taking an interest in this. Just now I am unable to optimize video files for display on a website…. How do you optimize video files for display on a website?
Video is a great way to get your point across. I use videos on my website and they work…
Can anybody provide me with the link to the second part?
Thanks in advance. I have subscribed to the comments.
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@ Group Buy Shopman,
http://wordpressmodder.org/extending-wordpress-by-using-the-power-of-video-part-two-157.html
Video marketing is a great way to market your website. I totally agree with this post. My fav tip is about selling your products through videos. That is a very strong marketing tactic which is still under looked.
Hey,
I have used video marketing to gain over 300 consistent visitors each day for the last three months for one of my sites. It does work just takes a little hard work. Just like most things tho.
tibor bodas last blog post..Free TV online
During my many years as a video producer, I spoke with hundreds of clients, bosses, co-workers and viewers of all stripes about what they liked or did not like about a particular video. I have evaluated hundreds of finished video projects, often revamping them to make them better. Video marketing does bring in a total different outlook of a product..If well done can be an instant traffic source..
wordpress for the iphone makes working from home and the road easier not to mention the possible overtime!
Ki everyone i hear that they a comming out with Web 3.0, a lot of people are not yet farmiliar with Web 2.0, but with that said i do think that Video blogging is definetly the future i actually visited this site http://www.watchfreemoviesonline1.blogspot.com they had a short documentart, film that kinds of explains this Web 2.0.
Jake
This is new for me, I want to try but I’m not using wordpress
Virtual Milleniums last blog post..Mountains Wallpapers
One day our grand kids will sit at home watching video 24/7
In no time video marketing goes on top leaving all advertising methods behind. I think a successful advertising campaign can’t be carried out without videos. I am wondering how companies and individuals are using Youtube and other media for promoting them.
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Video is separating average blogs from great blogs.
The bandwidth is there. Equipment is cheap. It’s surprising how few bloggers and website operators are utilizing video.
Does WP has a plugin to record a video and post it to blog?
It could be useful!
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Good post.
All of this withstanding the biggest problem I’m having these days is to get my clients to understand the important of social media in terms of brand building. They still think it’s some kind of novelty that teens are into. I’ve been trying to get people to understand that social media sites are having a huge influence not only in the conversations people are having about a brand, but also on the search results that are coming up.
I recently wrote a post about the tools that people are using to monitor the online space and that clients are still hung up in web analaytics to judge their brands health in the online space, but I’d like to hear your thoughts on it. E-mail me some time!
-Freddie
Digital Strategist / TakeMeToYourLeader.com
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Hey,
this is great info, thanks so much. I’m just about to start producing some videos for my site, all about helping kids improve their reading and writing at school etc.
the first response from Ben cope was v.useful and I’m just about to read your part 2!
thanks
karen
Karens last blog post..Worldwide Survey – Reading & Listening to Your Children Read
Yes, there is a plugin called the “All in One Video Pack” for wordpress.
Ben Copes last blog post..Are Video Sales Letters the “Next Big Thing” in Marketing?
Whats the url for the 2nd part of this?
Here’s part two – http://wordpressmodder.org/extending-wordpress-by-using-the-power-of-video-part-two-157.html
Cool post! I’ll bookmark this page and wish to share it to all my friends and clients.
I agree totally with what you said about video beigh the future of bolgs. I have had similar experiences with my previous blogging buddies. It seems like nobody cares about content any longer. That is why I teamed up with a group that has ethics and is honest about what they do. They have fresh and professional content and lots of traffic. PM me or email me if you want details.
video advertising
free advertising all day long
One thing about video: it can’t be reworded and reuploaded like text content.
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